SOUFFLÉ

Beauty Low On Water & Natural · High Regeneration · Made in France

Thanks to the biomimetic synergy of our plant-based active ingredients, we don't just treat hair: we recreate its natural mechanisms to restore its strength, shine and lightness, as it was originally.

100% Made in France
96% to 99% of natural origin ingredients
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Beauty Low On Water & Natural · High Regeneration · Made in France

100% Made in France
96% to 99% of natural origin ingredients

La Gamme

The Ultimate Repair Shampoo 96% natural
The Ultimate Repair Shampoo Clean & Prep €48
The Ultimate Repair Mask 96% natural
The Ultimate Repair Mask Repairs, deeply moisturizes €78
Leave-in Detangler 96% natural
Leave-in Detangler Detangle, discipline & protect €48
The Magic Mist 96% natural
The Magic Mist Protect and enhance. €48
Voir la gamme complète

Les Rituels BLOWN

Ultimate Pack
Ultimate Pack €222,00
Repair Duo
Repair Duo €126,00
Express Duo
Express Duo €96,00
Mirror Shine Trio
Mirror Shine Trio €144,00
Ultimate Repair Trio
Ultimate Repair Trio €174,00
Voir tous les Rituels BLOWN
Made in France ingredients of natural origin 4 complementary treatments High-regeneration ritual

The 4-step routine.

Each treatment can be used alone.
Together, they form a ritual that progressively works on the hair fiber.
A coherent synergy to repair, moisturize, and reveal the quality of your hair with continued use.
Step 01 The Ultimate Repair Shampoo 96% natural
Dermatological score 90%
The Ultimate Repair Shampoo
Clean & Prep
€48 ↗
Step 02 The Ultimate Repair Mask 96% natural
Dermatological score 100%
The Ultimate Repair Mask
Repairs, deeply moisturizes
€78 ↗
Step 03 Leave-in Detangler 96% natural
Dermatology score 95%
Leave-in Detangler
Detangle, discipline & protect
€48 ↗
Step 04 The Magic Mist 96% natural
Dermatology score 95%
The Magic Mist
Protect and enhance.
€48 ↗
Order the complete routine — €222 →

Observed results · 28-day use test · 20 volunteers

100%

users observe repaired, softer, shinier hair.

99%

of natural origin ingredients in the Leave-in Detangler.

100%

users observe enhanced shine and easier styling with the Magic Mist.

100%

users found the Ultimate Repair Shampoo suitable for their hair routine.

"Trust isn't demanded. It's built and proven. At BLOWN, every formula is designed to deliver visible and measurable results."

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BLOWN, biomimetic haircare: to repair the appearance of damaged hair fibers

Our Manifesto

BLOWN, biomimetic haircare: to repair the appearance of damaged hair fibers

BLOWN embodies a new vision for hair care: less water, demanding naturalness, signature complexes for enhanced sensoriality, and proven results.

BLOWN develops treatments dedicated to repairing, reconstructing, and deeply hydrating dry, sensitized, or thinning hair.

The BLOWN approach: combining the power of naturally derived active ingredients with green-tech R&D for pure, effective, ultra-sensory formulas.

Discover our philosophy →
BLOWN, biomimetic haircare: to repair the appearance of damaged hair fibers Our Manifesto

BLOWN, biomimetic haircare: to repair the appearance of damaged hair fibers

BLOWN embodies a new vision for hair care: less water, demanding naturalness, signature complexes for enhanced sensoriality, and proven results.

BLOWN develops treatments dedicated to repairing, reconstructing, and deeply hydrating dry, sensitized, or thinning hair.

The BLOWN approach: combining the power of naturally derived active ingredients with green-tech R&D for pure, effective, ultra-sensory formulas.

Discover our philosophy →

Composez votre rituel

Nos rituels.

Cinq associations pensées pour chaque besoin, toujours plus complètes qu'à l'unité.
Ultimate Pack
Ultimate Pack €222,00
Repair Duo
Repair Duo €126,00
Express Duo
Express Duo €96,00
Mirror Shine Trio
Mirror Shine Trio €144,00
Ultimate Repair Trio
Ultimate Repair Trio €174,00
Voir tous les rituels

Our Approach

Biomimetic synergy

Biomimicry draws inspiration from nature's living mechanisms.

When applied to hair, it involves formulating products with active ingredients that have a strong affinity with the hair fiber.

When hair is damaged, its structure—keratin, lipids, hydration—becomes unbalanced.

BLOWN complexes combine plant proteins, biomimetic lipids, and moisturizing active ingredients to act on the entire hair fiber.

A holistic approach to repair damaged hair, improve its suppleness, and enhance its shine.

Learn more about our formulations →
01
Plant-based peptides & amino acids
Natural constituents of hair keratin, they have a strong affinity with the fiber and help improve its strength and suppleness.
02
Biomimetic plant squalane
A lipid similar to that naturally present in sebum, it nourishes the hair fiber, smooths the lengths, and improves the softness of the ends.
03
Leuconostoc scalp ferment
Radish bioferment that helps maintain the scalp's natural balance.
04
Hyaluronic acid
Hydrating active ingredient that helps maintain water in the hair fiber to durably improve suppleness, softness, and shine. Hair skinification, in its most precise form.
05
pH-Gloss & Targeted conditioner
The cationic conditioner attaches to damaged areas while lactic acid helps to smooth the cuticle and improve shine.

A complete routine to repair, moisturize, and strengthen hair daily.

4 complementary treatments.
From 96 to 99% ingredients of natural origin.

Discover the range FAQs & Practical Questions

A complete routine to repair, moisturize, and strengthen hair daily.

Discover the range