Brand · History · Values · Vision
A brand built on high standards.
That of formulating with precision, demonstrating what is advanced, and designing hair care products that genuinely act on the hair fiber.
The Foundational Gaze
Olivier Lebrun
The hairdresser who made hair a promise kept
Hairdresser, entrepreneur, and founder of OLAB Paris, Olivier Lebrun has dedicated his career to a single idea: revealing the lasting beauty of hair, not just its fleeting appearance.
His perspective was shaped at the intersection of fashion, technical demands, and salon experience. Working on shoots for major international magazines, he developed a keen sensitivity to style, movement, texture, and that undeniable quality that makes hair look instantly "right."
Where many seek immediate results, Olivier Lebrun focuses on the hair's structure, its evolution, its hold, and its health. For him, beautiful hair isn't just about a quick fix, but a deep and lasting transformation.
Over the years, a conviction emerged: women aren't just looking to repair their hair. They are looking to get closer to what their hair could be at its best. He has made this hair dream his profession.
BLOWN was born from this vision.
« Beautiful hair shouldn't just be beautiful today. It should stay that way tomorrow. »
Our Story
BLOWN was born from a conviction.
Today, a large majority of women consider their hair to be weakened or damaged, despite an abundant supply of so-called restorative treatments. The problem is not a lack of products. It's the gap between what formulas promise and what they actually deliver.
BLOWN was built around a simple approach: formulate with rigor, measure the results, and make them clear.
The conviction is this: a highly natural formulation, when developed with rigor and supported by biotechnology, visibly improves the quality of the hair fiber.
This is the principle of biomimetics: working with the natural structure of the hair to strengthen its material, improve its suppleness, and reveal its shine.
A formulation choice: prioritize ingredients of natural origin, selected for their function and their affinity with the fiber.
This is not a promise; it's what three years of development, an independent clinical protocol, and Olivier Lebrun's hands on thousands of hair fibers at OLAB Paris have demonstrated.
Biomimetic by philosophy. Demanding by choice. Clear by conviction.
Our DNA & Values
Hair as a living material
BLOWN was designed to restore what has been lost.
Biomimicry applied to the hair fiber. Eight proprietary complexes. Actives selected for their structural affinity with keratin, intercellular lipids, and bound water. A formulation developed by Olivier Lebrun.
BLOWN is designed to transform the hair's feel from the very first use – a clearer shine, all without weighing it down.
The result is not a coated hair. It is a restored hair.
A complete routine to repair, hydrate and strengthen hair on a daily basis.
4 complementary treatments
96% to 99% ingredients of natural origin.