Biomimicry takes living things as its model

The hydrolysed vegetable protein complex is the biomimetic backbone of the BLOWN range. It combines three protein sources (wheat, corn, soy) whose amino acid profile is similar to human keratin. Once hydrolysed, their peptide chains are small enough to penetrate damaged areas of the cortex and bind to them via physicochemical bonds.

This is not a coating. It is a targeted reconstruction: proteins go where the fibre is damaged and stay there until the next wash. With regular use, tensile strength and resistance to breakage gradually improve, as confirmed by panel tests on D28.

The densest lipid complex in the range. KERA-LIPID combines plant-based hydrolyzed collagen with five vegetable oils selected for their biomimetic fatty acid profile with intercellular lipids of the cortex.

Each oil plays a specific role: shea provides phytosterols that strengthen the cement layer; coconut provides its lauric and capric acids for deep penetration; castor provides its ricinoleic acid for shine; avocado provides its oleic acid for suppleness; jojoba provides its liquid esters for smoothness without weighing down the hair. It is this precise combination, not a single oil, that explains the 100% score on the Mask.

BLOWN's advanced hydration duoplex. Low molecular weight hyaluronic acid and biotechnological polysaccharide from fermentation form a hygroscopic film on the surface that captures moisture from the air and regulates fiber swelling in humid conditions.

These two active ingredients act on two different levels of hydration: one deep down, the other on the surface. It is this complementarity that explains both the immediately perceived softness and the long-lasting hydration without weighing hair down.

The cuticle sealing complex is one of the most precise components of the BLOWN formulation. Its cationic (positively charged) conditioner binds preferentially to damaged areas of the cuticle, which are negatively charged due to oxidative damage. 

This electrostatic targeting mechanism means the conditioner focuses exactly where it is needed most rather than evenly across the entire fiber, resulting in a tightened cuticle, a smoothed surface, and restored shine, from the very first application.

The signature complex in our leave-in products. Plant-based squalane is the biomimetic active ingredient closest to natural sebum that nature has produced. The squalane we use is exclusively extracted from olive oil residue, entirely plant-based and cruelty-free.

Its molecular structure is almost identical to the squalene produced by human sebum. The hair fiber "recognizes" it and integrates it seamlessly into its surface lipid film, providing protection against water evaporation and a natural smoothness that conventional oils cannot replicate.

BLOWN's pH-Gloss complex. Hair shine is directly linked to the condition of its cuticles: well-closed cuticles reflect light uniformly (mirror shine); lifted cuticles diffuse it in all directions (dull, matte appearance). pH plays a decisive role in this closure: alkaline hair treatments (colorations pH 9–10) lift the cuticles; a final acidic pH closes them.

Citric acid and inulin from BRILLANCE-PROTECT work in tandem: citric acid acidifies the environment to the isoelectric point of keratin (pH 4.5–5), inulin forms a smoothing veil on the cuticle that amplifies the closing effect. Two plant-based active ingredients, a precise mechanism: restored shine.

The unique BLOWN scalp complex. Hair health starts at the scalp — an unbalanced scalp microbiome (seborrheic dermatitis, irritation, excess sebum) creates unfavorable conditions for hair growth and fiber strength.

The Leuconostoc/Radish Root Filtrate ferment is a bioferment derived from black radish fermentation. It contains natural antimicrobial peptides that regulate opportunistic microorganisms without destroying the protective microbiome. Unlike conventional antifungal treatments, it preserves and strengthens the natural microbiome — the first line of defense for a healthy scalp. Combined with the gentle surfactant Cocamidopropyl Betaine, PURE-SCALP cleanses without aggression.

Plant-derived amino acids and peptides have a natural structural affinity with keratin, sharing its fundamental constituents. When applied to the hair fiber, they bind to its surface and strengthen its resistance from within, reducing everyday breakage.

A lightweight, invisible, biomimetic shield, not a coating. A protection that works with the fiber.