Transparency is the rarest luxury in the haircare industry.
Premium brands often communicate about their "exclusive complexes" without explaining what these terms actually cover. Complexity sometimes protects margins. It doesn't always serve the consumer.
BLOWN operates in reverse. The 8 proprietary complexes are not marketing arguments: they are formulation architectures designed to respond to precise biological functions of the hair fiber.
Each active ingredient has been selected for a defined role. Each complex responds to a logic of repair, hydration, protection, or shine.
Why complexes rather than isolated active ingredients?
The hair fiber is a multi-layered structure: surface lipid film, cuticle, cortex. Each level responds to distinct mechanisms.
An isolated active ingredient often acts on a specific area. The complex approach allows for the creation of synergies between active ingredients, capable of acting simultaneously on several levels of the fiber.
The result is not an addition of individual effects. It is their interaction that allows for a more coherent, complete, and lasting action.
The 8 BLOWN complexes
01 — Ultimate Repair Shampoo
TRI-AMINO
Composition: hydrolyzed vegetable proteins from wheat, corn, and soy.
TRI-AMINO is the biomimetic backbone of the range. The three sources of hydrolyzed proteins have a peptide structure similar to that of human keratin. Once hydrolyzed, their chains are small enough to penetrate the breakage zones of the cortex and bind to them by hydrogen bonds.
PURE-SCALP
Composition: gentle micellar base + Leuconostoc/Radish Root Ferment Filtrate.
PURE-SCALP combines a micellar cleansing base with a botanical ferment derived from black radish fermentation. It supports the balance of the scalp microbiome, regulates sebum production, and helps maintain an environment conducive to fiber vitality.
BRILLANCE-PROTECT
Composition: citric acid + smoothing agent; inulin + pH-Gloss.
BRILLANCE-PROTECT is the guiding thread of shine in the protocol. It helps maintain a slightly acidic pH, smooths the cuticle, and optimizes natural light reflection.
02 — Ultimate Repair Mask
KERA-LIPID
Composition: vegetable amino acids + hydrolyzed collagen + shea, coconut, castor, avocado, and jojoba oils.
KERA-LIPID is the richest complex in the range. It combines reconstruction, deep nourishment, and fiber protection. Hydrolyzed collagen improves elasticity and contributes to cortex cohesion.
HYDRA-SILK
Composition: hyaluronic acid + vegetable polysaccharide.
HYDRA-SILK restores and maintains the fiber's moisture balance. Hyaluronic acid helps strengthen the hair's mechanical properties by creating additional hydrogen bonds within the fiber.
CUTICLE-SEAL
Composition: cationic vegetable conditioner + pH-Gloss.
CUTICLE-SEAL smooths the fiber surface through a dual action: the cationic conditioner attaches to damaged cuticular areas, while pH-Gloss promotes scale cohesion.
03 — Leave-in Detangler
HYDRO-SEAL & REPAIR
Composition: vegetable amino acids + vegetable squalane.
HYDRO-SEAL & REPAIR combines repair and light protection. Vegetable squalane, similar to the lipids naturally present in human sebum, helps restore the appearance of lengths and ends without buildup effect.
04 — Magic Mist
AMINO-SHIELD
Composition: vegetable amino acids & peptides + light veil.
AMINO-SHIELD forms an imperceptible protective veil on the fiber. It helps protect hair from daily aggressions: friction, pollution, diffuse heat.
Clinical Results
The 8 BLOWN complexes were evaluated in clinical tests conducted by the independent laboratory in 2025. Protocol: 20 volunteers, 28 days of use, evaluation by a dermatologist.
01 — Ultimate Repair Shampoo
100% — cleansing · suitable · combability after drying · less dull hair
90% — repairing · moisturizing · shine · breakage reduction
80% — purchase intention
02 — Ultimate Repair Mask
100% — across all efficacy criteria
90% — purchase intention · recommendation
03 — Leave-in Detangler
100% — detangling · lightness · anti-frizz · silky touch · hydration
100% — purchase intention · recommendation
04 — Magic Mist
100% — heat protection · shield · shine · hydration · strengthening
95% — breakage reduction
80% — purchase intention
Very good tolerance for all 4 products. No adverse effects observed.
What these complexes do not do
Transparency also requires stating what BLOWN does not claim.
BLOWN complexes do not regenerate hair follicles. They do not reverse deep cellular damage. They do not alter natural color. They do not stop hormonally induced hair loss.
What they do, precisely and consistently, is restore existing hair fiber to its best possible biological condition: keratin architecture, natural lipid film, moisture balance, mechanical resistance, and natural reflective capacity.
FAQ
Are BLOWN complexes present in all products?
Each product incorporates between 2 and 3 complexes, selected for their use. CUTICLE-SEAL is present in the mask and detangler; BRILLANCE-PROTECT in the shampoo, detangler, and mist.
Are BLOWN complexes of natural origin?
BLOWN formulas contain 96 to 99% ingredients of natural origin according to ISO 16128. Some biomimetic active ingredients, such as the ferment in PURE-SCALP, are obtained by biotechnology from plant substrates.
How long does it take to observe the effects?
Sensory effects are noticeable from the first uses. The structural benefits documented in clinical studies were measured at 28 days.